Wednesday, January 05, 2005

No Logo

I am currently reading Naomi Klein’s No Logo and it is fantastic. I highly recommend this work about consumerism, corporations and culture. It is concerned with issues of which awareness is critical. Below is an excerpt I thought worth mentioning.

Like so much of advertising, “Hilfiger’s marketing journey feeds off the alienation at the heart of America’s race relations: selling white youth on their fetishization of black style, and black youth on their fetishization of white wealth.” (p.76)


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